Video Premiere | The Veldt, “Sweeter”

Soul, shoegaze, and alternative rock band, The Veldt released their Entropy Is The Mainline To God album in September of last year. This marked another triumphant release for the under-appreciated band that formed in the ’80s in North Carolina.

Today, Ghettoblaster has the honor of sharing its trippy video for “Sweeter,” and the album can be purchased here.

Performing since they were children, the Chavis brothers’ musical roots lead back to the church and southern juke joints and listening to music that included gospel, Motown, and Pink Floyd. The Veldt formed in the late ’80s in Raleigh amongst the royalty of the legendary North Carolina music scene, including bands such as Superchunk, Archers of Loaf, The Connells, Dillon Fence, The dBs, and Squirrel Nut Zippers.

After signing to Capitol Records in 1989, The Veldt entered the studio with dream-gaze guru Robin Guthrie working on their initial recordings. The band began performing in American concert halls with Cocteau Twins and The Jesus and Mary Chain, before recording Marigolds with Lincoln Fong (Moose). Not long after, they would record their classic Afrodisiac (1994), produced by Ray Shulman (The Sundays, Bjork, Sugarcubes) and released via Mercury Records.

They have also collaborated with TV On The Radio, Mos Def and Lady Miss Kier (Deee-Lite), and shared the stage with The Pixies, Throwing Muses, Echo & The Bunnymen, Manic Street Preachers, Oasis, Chuck D, Living Colour, Schooly D.

This past year has also been pretty monumental, with highlights including sold-out tours with Phantogram and The Brian Jonestown Massacre, a European tour, two separate Canadian tours, an appearance at some of North America’s and Europe’s hottest psych fests, a spotlight feature on Time Warner Cable TV, and being named as east coast support for Modern English.

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