Toronto Rapper Shad Shares Video “Work”

Emcee Shad is at it again and unveils today a surprising punchy track and its video titled “Work,” following last month’s release of “Out of Touch,” his first new song since 2018. “Like ‘Out of Touch’, the stand-alone single ‘Work’ was another song written pre-pandemic that is (sadly) even more timely now,” Shad says. “I knew I wanted to write a song specifically about two aspects of work: One, the way so many of our jobs are disconnected from a sense of meaning and purpose, and from the people and places they impact. And two, just the increasing precarity and scarcity of work. Also as with ‘Out of Touch,’ I wanted the song to hold both the irony/humor and heaviness of our situation.” Produced by and featuring Skratch Bastid, this track was built on a blistering sample from art-rockers We Are The City and mixes old and new influences, taking Shad’s flexible flows into exciting new territory. Justin Broadbent who directed the video shares his inspiration behind the images: “I tried to make a classic, in-studio, rap video (think Rakim) but accidentally took an off-ramp, and it became way more grainy punk. As always, Shad delivers on the clever, collaged, comments – so I tried to do the same with the visuals. Watch it loud!”