James Vincent McMorrow returns with the official music video for his first new music in three years, “Headlights,” available now on Sony Music U.K./RCA Records.
Shot in quarantine, the video provides an ingenuous glimpse into McMorrow’s life. “When it became impossible to create our original idea for the Headlights video, we embraced the chaos. No grand plans or aspirations, simply capture life in as natural and unforced a way as possible,” McMorrow says. “We shot what we wanted when we wanted, and because Emma was on the other end of the camera, what we captured was a genuine representation of me coming back, for probably the first time. Unadorned and honest, not curated or edited to present any vision I think you might have of me. For people who might think me opaque, you know my music but you might not know me or what I am, this video is for you. Thank you to Tom Speers and his team at Smuggler for helping create this video. Thank you to Emma for shooting it. Thank you to my daughter Margot for making me interesting to watch on camera.”
McMorrow is a platinum-selling artist who has independently clocked up over 750 million streams and has seen his music travel everywhere from Drake’s Views to Game Of Thrones. “Headlights” acts as the first preview of McMorrow’s upcoming fifth studio album and first with Sony Music U.K./RCA Records. An always-unpredictable, multifaceted talent, ”Headlights” nonetheless has the feel of a brand new chapter for James Vincent McMorrow. From its arresting opening (“who’s there for you / laying in the dark?”) to the track’s propulsive beats and soaring, gospel melodies, it’s the sound of an artist and producer making the boldest yet most direct music of his career. “I wanted ‘Headlights’ to start in a plaintive humble place and finish in this huge place” says James.