A true artist inhales his surroundings, filters them through his mind, and exhales with a unique creative work. In “White Bronco,” his latest video, Queens-born emcee Action Bronson gives the visual treatment to his creative process. Beginning with a black-and-white close up of Bronson lighting his blunt, the video progresses into hallucinatory territory, as Bronson’s face becomes a canvas, as natural and kaleidoscopic images, from a snake’s eye to bright flowers to a burning building, reflect on his visage. Produced by Daringer and The Special Victims Unit, “White Bronco” is the lead single from White Bronco, Action Bronson’s upcoming album, due later this fall.
On White Bronco, Bronson reckons with success, throwing himself into his art and fine-tuning his sharp lyrics. The follow-up to 2017’s Blue Chips 7000, White Bronco features production from Bronson’s longtime collaborator Party Supplies, as well as contributions from Knxwledge and Daringer. With a surreal front cover painted by Action Bronson himself, White Bronco arrives later this fall via EMPIRE.