Israel breakout indie star Noga Erez has transfixed fans from all around the world with her elements of electronica and pop music influences. Erez also incorporates a cerebral sensitivity within her work; solid synth lines along with unwavering textures await those who listen.
Erez has shared the video for her single “You So Done.” Here’s the artist on the concept: “The video for ‘You So Done’ was a big risk taker for me. Usually, I have an idea or I work with a director on an idea together; since this was my third video with director Indy Hait, I decided to let him do his thing,” the singer explains. “He offered up an idea that included a robot, and I immediately hated it. I was just not able to imagine how it wouldn’t come off as a science fiction video and felt it wasn’t my style. But after talking and tearing the idea apart, I realized that this is a truly meaningful character.”