“I had the idea to mirror the screen down the center to portray the polarization that the song talks about,” says multi-instrumentalist Tom Bellamy of Berlin-based genre-defying band LOSERS about their lyric video for “Lost In Translation.” As the new single is about isolation and division, Bellamy wanted to bring that out with the visuals. He adds, “I wanted it to feel confusing and without belonging, but as the video progresses to bring a sense of hope and ultimately transformation.” The lyric video was produced by Euan McGrath (UNKLE, Stanley Kubrick exhibition).

 
The lyrics for “Lost in Translation” came pouring out from Bellamy a few years ago when he was feeling “really isolated, confused and disconnected from the world” around him. The constant questioning of what’s “real” (when it comes to politics, for example), made him start to wonder about which narrative was true. “It seems that with the help of social media, people are now totally polarized and we fundamentally can’t have conversations anymore. I felt like I just wanted to escape all that.” He explains that the lyrics are basically the band saying, “You know what, I’m getting off the grid and I’ll leave you all to fight it out amongst yourselves!” The outro of the song was a revelation which happened many months after the initial outpouring. “It was the light at the end of the tunnel, or more to the point, the light within. Trying to change the world begins within. It’s not until we step back and see ourselves as not separate to the world, but in union with it, in love with it, that we can really see beauty. It’s so important to remember to pause and not to dwell on the negative narratives we all tell ourselves.”

Rejuvenated by this new perspective, LOSERS are planning a busy 2021 with new music and a goal of wiping the slate clean. “via new and innovative platforms like Decentraland (https://decentraland.org/) who we have partnered with to release our new music.” Bellamy says excitedly. “We will be continuing to release live versions of our new tracks and look forward to the second edition of our ‘Behind The Music’ webinar taking a deep dive into our studio production. We will also be giving away remix stems amongst other things to make sure we reward our fans after such a long time away.” To sign up for free to future webinars join Club Losers HERE.

Formed in 2007, Losers are comprised of DJ Eddy Temple-Morris, multi-instrumentalist/vocalist Tom Bellamy (formerly of The Cooper Temple Clause), and guitarist/vocalist Paul Mullen (formerly of Yourcodenameis:milo and The Automatic). Hailed by critics and fellow artists alike who reveled in the band’s ability to seamlessly merge indie electronic music with guitar rock. Losers have been so venerated that their dynamic and epically sweeping music has been heard in dozens of TV, film, videogames and sports placements including Game of Thrones, The Blacklist, Hercules, The Killing, and as the official theme music for BMX Championships London 2012 Olympic Games. Earlier this year they released a reworking of Tears for Fears’ 1985 smash “Shout” – which has been prominently featured in the hit show A Discovery of Witches (S2: Ep 4) on Amazon Prime, AMC+, Sundance Now, and Shudder and is not only rejuvenating their loyal fanbase but also winning over new fans who heard their dark cover and fell in love. 

Photo courtesy: Ben Madle