W Hotels Worldwide today announced Elsa y Elmar as the latest artist to create exclusive music for W Records, the iconic hotel brand’s private record label. Today marks the release of Elsa y Elmar’s cover of the hit song “Adiós Amor,” made popular by award-winning Mexican singer, Christian Nodal. The Colombian-born artist joins fellow W Records alums Japanese Breakfast, Amber Mark, Roosevelt and Perfume Genius as the first Latinx artist on the imprint.
The first of the two singles, “Adiós Amor,” drops today both digitally and via limited edition runs of vinyl, and was recorded in a W Sound Suite, the brand’s signature, on-site recording studio, at W Hollywood. W guests and fans can see Elsa y Elmar perform an intimate set at W Mexico City on August 24, 2021 as she showcases listener favorites, her soft and gentle spin on “Adiós Amor,” as well as a new, original W Records track that will be released at midnight.
“Recording in the W Sound Suite at W Hollywood was such a fun experience,” said Elsa y Elmar. “The setting was perfect, the vibe was right, and all my needs were taken care of while I did what I love doing the most: making music. Los Angeles is such an intense and inspiring city, and the W Sound Suite is an oasis of creativity in the middle of Hollywood.”
As with all W Records collaborations, the label will once again support a cause that is important to both W Hotels and the artist. 100% of proceeds from the streaming of the two Elsa y Elmar tracks will benefit La Casita de San Ángel, a Mexico City-based organization that partners with companies to find productive, steady employment for adults with intellectual disabilities and/or neurological damage.
Elsa y Elmar is a recognized bilingual singer-songwriter from Colombia who currently resides in Mexico City. She was discovered by W Records in February 2020 and, within days, had Elsa record her two tracks for the record prior to signing with Sony Music Mexico last year. Elsa y Elmar’s “spiritual pop” music has resonated with music lovers everywhere as she has over 2 million monthly listeners on Spotify and is currently the 8th most-listened-to Colombian female artist on the popular streaming service.
“We’re thrilled to finally release Elsa y Elmar’s music to the world after sharing in her creative process in the W Sound Suite at W Hollywood,” said Carly Van Sickle, Senior Director, Global Brand Marketing, W Hotels Worldwide. “It’s been an amazing journey and we’re honored to see Elsa y Elmar’s latest creation come to life as W Records’ first Latinx artist, joining a lineup that includes some of the most exciting breakthrough artists in music today like Roosevelt and Japanese Breakfast.”
Photo Courtesy: W Hotels / W Records