Brooklyn’s own BODEGA returns with the announcement of its long-awaited sophomore relase, Broken Equipment (What’s Your Rupture?), out March 11th, 2022, and delivers the infectious lead single/video, “Doers.” The video is inspired by self-help books and vlogs, it tackles the toxic side of forced productivity and slyly pokes fun at Daft Punk with its central mantra of “bitter, harder, fatter, stressed out.”
Of ‘Doers’, the band’s Ben Hozie offers: “Sometime on tour near the end of 2019 I found myself reading and watching a plethora of self-help books and Youtube vids. This started from a genuine desire for spiritual and physical improvement but I soon started noticing how advertisements everywhere were utilizing the language of self-help. I was being programmed. This ideology of constant productivity forces you to treat your own body, mind, time, and friends as products to mine. As a result the world becomes a smaller, duller place. All artists (all people) desire to be productive. Yet… If a photo is taken of you in the woods: for all millennia you’ll always be stuck in the woods.”
The accompanying video – directed by Ben alongside BODEGA co-founder Nikki Belfiglio, and drawing inspiration from Ryan Trecartin, Hype Williams and Slipknot – continues to take aim at the 21st century’s incessant productivity/positivity cycle.
Ben explains: “For the advertisement (music vid) for the track we teamed up with our old pal Joe Wakeman (who used to perform with me and Nikki in BODEGA BAY). We shot at the old abandoned IBM offices in Kingston, NY (where Nikki and Joe were born and raised) and a gym and a parking garage in Bushwick. The video stars Dr. DOER, a misunderstood monster who simply wants to issue directives and inspire his team of ghouls to #greatness.”