NYC-based, alt rock musician Eric Contractor, delivers the retro-inspired video for “Working Dude” today via Ghettoblaster. Starring Contractor himself and directed by photographer, Chris Westenberger, the hyper-active, maximalist video is a throwback to the hyperactive visual aesthetics of MTV in the ’80s.
Contractor sought to create a visual statement on modern, surreal absurdities as they relate to politics or personal values in a media-saturated culture. The song itself mixes a modern flair with the unique stylings of the Talking Heads and Depeche Mode.
For this project, Contractor seeks to bring about a harsher tone to his subject matter.
“Ultimately, it’s a catchy song with a strong groove that I think works on every level of depth or superficiality. When watching the video, I want people to be taken for a ride with its dizzying light show and wild escapism, while also thinking about what drives us to seek this escape.
“On some level, I hope people feel the upbeat mood of the chorus contrasting with the images of isolation, between pepped-up motivation jam and deeper introspection. The dance between confidence and fragility that may exist in all of us. Fun and energy along with the darkness lurking beneath these things all around us.”
The “Working Dude” single is available on iTunes, Spotify, Apple Music, and other outlets where digital music is available.
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