The Rural Alberta Advantage share video for "Not Love Or Death"

The Rural Alberta Advantage are excited to reveal their new Sean Wainsteim directed video for “Not Love Or Death.” Watch the video here via The Current. Order Mended With Gold here via Saddle Creek.

“This was the first song we wrote and recorded for Mended With Gold,” says the band’s Amy Cole. “It’s hands-down my favorite song from the record, and I think it’s one of the best songs we’ve ever done. The whole thing sounds like it’s seconds away from totally spiraling out of control and crashing hard, which is pretty much our sweet spot as a band.”
“Part killer band performance, part experimental narrative, the video for The Rural Alberta Advantage’s ‘Not Love or Death’ explores ideas of time, memory and space through the lens of one girl reflecting on her first relationship,” adds Wainsteim. “Taking place entirely in her bedroom, a roving camera drifts through moments of her past that begin to bleed together and eventually overlap.
“This video was a massive technical challenge. The goal was to create a camera that moves independent of any set narrative but give glimpses of scenes as they unfold in one space. We designed and constructed a set with moving walls for our camera to explore.”