Los Angeles psych-rock band Hooveriii (pronounced “Hoover Three”) have announced the July 29 release of their new album A Round of Applause. The LP is being released by The Reverberation Appreciation Society and is available for pre-order HERE. Today the band shares the first take of the album by way of A Round Of Applause’s opening track, “See.” The band’s Bert Hoover notes, “‘See’ is about trying not to take life for granted. Some things are easier said than done. It’s our first song to feature Anna Wallace singing along with us and it came together rather seamlessly. It was a pretty bare bones jangle jam until the band filled it with ear candy.” The video was filmed on 16mm at the Trona Pinnacles in Trona CA. Conceived and co-directed by the mighty Nikki Houston and Owen Summers it features aliens stranded on earth try to find their way home until things go very wrong.
Whereas 2021’s Water for the Frogs was akin to a jam-band record — most of its seven songs are about five minutes long (including a closing track that lasts nearly 10) — A Round of Applause could be considered their “pop” album. Occasionally paying homage to the Canterbury scene, the band consider it to be a palette cleanser of sorts. “I am not really a playlist guy or a singles guy,” Hoover admits. “I’m really into the album experience. … So yeah, we made a pop record. But also, to me, this record is very progressive as well, and I think that that provides a nice balance.”
Photo Courtesy: Alex Bulli