Brooklyn band BODEGA shares the new single/video, “The Art of Advertising,”  from Xtra Equipment (What’s Your Rupture?), out today, July 15th. Xtra Equipment boasts eight new bonus tracks from the Broken Equipment sessions, and comes ahead of the band’s summer North American headline tour beginning next week. Much like the songs on Broken Equipment, BODEGA made these tracks extra breezy and hooky as well as more philosophically ambitious than their previous recordings. “Even when in the mode of social critique, I personally tend to think of my songwriting as more literary than analytic but here, the ‘The Art of Advertising’ and ‘Art and Advertising’ diptych functions as a sort of pop rock treatise on the subtle but crucial distinction between art and advertising (’Art creates cosmos’ whereas advertising ‘surface(s) status quo’),” says BODEGA’s Ben Hozie.

For the accompanying video, the band found inspiration from Godard, who, in the 80’s, said he’d fall asleep at the cinema during pre-film and trailer advertisements, later wake up and not be able to tell whether he was watching the feature film or the advertisements. Ben elaborates: “Today you can thumb through any magazine and find it hard to tell what is an ad and what is an article. All music videos (even the extraordinary ones) are essentially advertisements for their respective songs. Here, me and Nikki [Belfiglio] adopted the lyric video genre to playfully illustrate the various ways advertising is always (for better and worse) present in our apartment (and in BODEGA). Dissolves between shots in movies typically signify that time has passed but with screens and advertisements ever-present in our lives, our minds are always experiencing time in hazy ways.”

BODEGA Tour Dates:
Friday, July 15 – Urbana, IL @ Canopy Club (w/ Spoon)
Saturday, July 16 – Iowa City, IA @ The Englert Theatre (w/ Spoon)

Thursday, July 21 – Philadelphia PA @ Milkboy
Friday, July 22 – Washington, DC @ Comet Ping Pong
Saturday, July 23 – Charlotte @ Snug Harbor
Sunday, July 24 – Atlanta, GA @ The Earl
Monday, July 25 – Nashville, TN @ Third Man
Tuesday, July 26 – Memphis, TN @ Hi-Tone
Thursday, July 28 – Dallas, TX @ Three Links

Friday, July 29 – Houston, TX @ Wonky Power
Saturday, July 30 – Austin, TX @ Antone’s
Monday, August 1 – El Paso, TX @ Lowbrow Palace
Tuesday, August 2 – Tucson, AZ @ Club Congress
Wednesday, August 3 – Phoenix, AZ @ Trunk Space

Thursday, August 4 – San Diego, CA @ Soda Bar
Friday, August 5 – Los Angeles, CA @ The Echo
Saturday, August 6 – San Francisco, CA @ Cafe Du Nord
Monday, August 8 – Portland, OR @ Holocene
Tuesday, August 9 – Vancouver, BC @ Biltmore
Wednesday, August 10 – Seattle, WA @ Vera Project

Friday, August 12 – Boise, ID @ The Shredder
Sunday, August 14 – Salt Lake City, UT @ Kilby Court
Monday, August 15 – Denver, CO @ Hi-Dive
Wednesday, August 17 – Omaha, NE @ Reverb Lounge
Thursday, August 18 – Minneapolis, MN @ Turf Club
Friday, August 19 – Milwaukee, WI @ Cactus Club
Saturday, August 20 – Chicago, IL @ Sleeping Village
Sunday, August 21 – Cleveland, OH @ Mahall’s
Tuesday, August 23 – Toronto, ON @ The Garrison
Wednesday, August 24 – Montreal, QB @ Bar Le Ritz
Thursday, August 25 – Burlington, VT @ Higher Ground
Friday, August 26 – Boston, MA @ Crystal Ballroom
Saturday, August 27 – Brooklyn, NY @ Brooklyn Made