Sonido De La Frontera is the combination of Soundsystem culture, Hip-Hop production aesthetic, and the sounds of Latin America’s most prolific dance music: Cumbia. The result is bass-oriented, dance-driven music with a sound unique to the border between San Diego, California, and Tijuana, Mexico. Sonido De La Frontera is a mixture of all the different sounds and cultures found in the southernmost part of California, San Diego. It is cumbia music with a production approach similar to hip hop and electronic music.
This trio is made up of Karlos Paez, Mr. Henshaw, and DJ Unite. Karlos Paez is an energetic frontman, also known for his role as vocalist for San Diego’s premier Latin Music project, The B-Side Players. With his unique vocal styling and ability to deliver a magnetic performance, Karlos produces lyrics that seduce a dancer to cut loose, while inducing the spirit of both culture and rebellion. Mr. Henshaw is the producer for First Power Crew and has produced many break records directed towards the avid turntablist. His sound is dark and heavy, with an emphasis on big drums and bass, as evident in his current projects Planet B and Satanic Planet. DJ Unite is a veteran DJ for Tribe of Kings Soundsystem as well as First Power Crew, who cut his teeth on dance floors nationwide. Unite is well versed in keeping dances energetic, with a musical arsenal that spans many genres.
Sonidero Guerrillero will be released digitally on all platforms as well as on a limited pressing of 500 orange vinyl via Three One G Records on September 24th. Pre-order it here.
Today, Ghettoblaster has the pleasure of premiering the video for “Si Quieres Mas (Ft El Chevy)” and we dare you to keep your hips still while watching it. DJ Unite says, “[This is] the latest offering from Sonido de la Frontera’s upcoming album is a video for Si Quieres Mas. Karlos Paez, the lead singer for the group, is joined by El Chevy on vocals as well as the accordion. Neon, Psychedelia, and Cumbia.”
The video for “Si Quieres Mas” was directed, filmed, and edited by J. Strickland.