In anticipation of the new album by Tel-Aviv’s premier rocker Tamar Aphek, the video for the single “Russian Winter” was just released. Touted as Israeli’s guitar goddess, Aphek is set to release her new album, All Bets Are Off (Kill Rock Stars) on January 29th, 2021.
Of the new video, Tamar Aphek offers: Russian Winter’ is my first concept music video. It was developed in few stages: first a visual translation of my personal feelings in light of the collapse of all the frameworks and creative endeavors in which I was involved before the Corona Virus, then hours of brainstorming with the director Amir Buxbaum on how to put all the ideas into the patterns of a music video, then discussing the proper shot angles with the photographer and finally diving with the animator in a symbolic ocean of images. Against the feeling that we are facing huge changes in our old and familiar world – it was necessary for me to cling to some familiar images like the cycle of the four seasons and the activities which characterize each one of them, hoping that sticking to the familiar stuff will help with moving to the unknown world. On the way to the expected new world, which might be based on new rules in personal relationships and facing the force of nature, we mixed classical images like the Birth of Venus flying on a rocket, or Roman portraits rolling their eyes with astronauts and flying figures preparing us to travel in a spaceship, surrounded by lights of a Kaleidoscope towards an island populated by aliens and extraterrestrial presence with whom we interact to become part of, or maybe even build the new world that will expect us after the pandemic is over. The work on the video added a new dimension to my cooperation with my musical partners which was based before on an exceptional ability to listen to each other, to building an infrastructure of coordination in movements and building a new language of choreography.
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