Reigning Sound Share Video “Let’s Do It Again”

Reigning Sound is sharing a music video for the boisterous opener from their upcoming album, A Little More Time with Reigning Sound (Merge) dropping May 21, 2021.  “Let’s Do It Again” captures the mundaneness and yearning that isolation creates but is imbued with optimism and a desire to reconnect with people, play records all night, and “dance like we used to do.” Summer arrives early.

Greg Cartwright says the song very quickly felt like the natural choice to open the album: “I remember sending our bass player Jeremy the first rough mix for ‘Let’s Do It Again’ and he immediately messaged back, ‘That’s your opener right there.’ I hadn’t even considered sequencing yet, but I knew he was right.”

“Let’s Do It Again” follows A Little More Time with Reigning Sound’s previous singles “Oh Christine” and “A Little More Time.” Its music video—the band’s first since 2014—perfectly captures the Memphis band’s chemistry and their love of performing together.