Los Angeles-based singer, rocker, and rapper grandson (aka Jordan Benjamin) explodes back onto the scene with the announcement of his third album INERTIA (XX Records) out September 5 in partnership with Create Music and his sharp and poignant new single, “BRAINROT,” attacking apathy and societal conformity in the digital age. The track is his first new music since writing the theme song for the film Venom, and it is his first solo offering in over two years. Produced by Mike Crossey, “BRAINROT” exemplifies an empowering next step for grandson as an artist and songwriter, operating on his own terms and speaking truth to power.  

Of the track, grandson says, “BRAINROT is about the distraction of the internet, the way our attention span is weaponized and attacked by technology companies to prevent any real momentum building on the pressing issues of our generation. The music was written with two of my best friends in their flat in East Hollywood, and produced and mixed by the legendary Mike Crossey, who has done some of my favorite records. He pushed me to a level of artistic focus and quality control I’ve never been pushed to before. It’s the first grandson song ever recorded exclusively with live instruments- drums, guitars, vocals and marks the next chapter of my career as a recording artist, in pursuit of an authentic feeling, an analog sense of anger and energy that only rock and roll at its core, primal form can touch.”

The music video for “BRAINROT” was directed by Joe Weil. The video amplifies the track’s themes, blending sharp social commentary with humor and introspection.