Frazey Ford Shares Video For “U kin B the Sun”

Following huge acclaim for her 2020 album U kin B the Sun, Vancouver Soul-Americana artist Frazey Ford is set to take the album on tour for the first time since its release. At turns ecstatic and heavy-hearted, gloriously shambolic, and deeply purifying, the new album has been praised as “her best yet” (The Times) for its “dramatic and rather dazzling” (Uncut) blend of Ford’s mesmerizing vocals and percussion-soaked grooves. Having amassed a vast global fanbase over the course of her lustrous career, many have yet to experience the new album live. 

To mark the occasion, today Frazey shares a stirring new music video for the title track, “U kin B the Sun.” Directed and conceived with Brian Lye – who co-created landmark videos for “Done” and “The Kids Are Having None of It” – and artist/bandmate Caroline Ballhorn, Frazey set out to visually represent the connections between the cosmos, the sun, the land, the sea, and humans. Shot using vintage film lenses and employing all analogue visual effects, the video feels like the album is having an out-of-body experience, taking on three dimensions and reflecting on the world around it. Frazey describes:

“’U Kin Be the Sun’ explores the vast and eternal within us, the reoccurring ancient mythology of the individual as the universal, as light, as the sun.  Shot on location on Gabriola Island, British Columbia, traditional territory of the Snuneymuxw nation. The moonscape sandstone caves, lush rainforests and the ocean itself, serve as hypnotic and reverent imagery, the transcendent experience of communion with the natural world.   Paper animation weaves between the dimensions of reality, of self, of the natural realm, and the cosmos.”

The result is a hypnotic and earthy mediation on our place in the universe, and the temporal nature of existence. The protagonist in the cloud suit is played by Frazey’s son, Saul. Sequins supplied by Frazey. She has lots of them.

On her masterful third album, Frazey Ford seamlessly inhabits an entire world of shapeshifting rhythm she refers to as “pagan disco,” elevating every beat and groove with the subtle magnetism of her mesmerizing voice as she examines pain and loss telegraphed through a prism of unfettered joy. Ford combats the toxic political climate that surrounds with a bold sense of assurance. With its graceful collision of soul and psychedelia and sometimes ’70s funk, U kin B the Sun is a body of work that invites both self-reflection and wildly joyful movement, and ultimately sparks a quiet transcendence.

Photo Courtesy: Lauren D. Zbarsky