Florist share a majestic V Haddad-directed video for “Sci-Fi Silence,” the latest single from their highly anticipated upcoming self-titled album out July 29th on Double Double Whammy. The song occupies a liminal space between soul baring confession and contemplative new age, a swirl of analog synth that culminates in a full-band meditation. “You’re not what I have, but what I love,” the band sings over and again until the words grow into a kind of mantra, a thing that at once pierces and heals.  

“Sci-fi Silence is a love song about the mystical forces that attract us to one another and the spaces in-between words that can hold profound communications,” says Emily Sprague. “It is also a reflection on our impermanence and the acceptance that it is worth it to invite love and connection into our lives even for just a moment.”

The band is hitting the road on a US summer tour that kicks off at Bowery Ballroom in New York on July 30th, and goes through end of August.

Florist feels like the culmination of a decade-long journey, their fourth full-length album, but the first deserving of a self-titled designation. “We called it Florist because this is not just my songs with a backing band,” Sprague explains. “It’s a practice. It’s a collaboration. It’s our one life. These are my best friends and the music is the way that it is because of that.” Florist is also the strongest album of the band’s decade-long career, an immersive work that conveys the magic of the earth and of family, and the whole of the band’s heart.   

Photo Courtesy: Carl Solether