Deerhoof Shares Video/Single “Scarcity Is Manufactured”

Deerhoof released the jubilant “Scarcity is Manufactured,” the latest single off their upcoming LP Actually, You Can (Joyful Noise Recordings), with an expected release date of October 22nd. Accompanied by an animated collage-style music video by Gabriella Molina, the new single originally blossomed from Deerhoof guitarist Ed Rodriguez’s vibrant guitar demo.

“The anthem’s spirit comes from Ritchie Valens’ rendition of the traditional song ‘La Bamba.’ I was moved by his declaration of Mexican pride and that he did it in his own style. He was able to be his past, present, and future, everything at once. I’ve struggled with my identity, being raised by parents who embodied their culture yet pushed me to be more American, hoping to shield me from the racism they endured. I never felt like a ‘real’ Mexican but I also wasn’t seen as a ‘real’ American by many. At our shows, people began to tell me it meant a lot to them that there was someone of Mexican descent playing in Deerhoof. Community gives us the strength to accept and celebrate ourselves in a way that we may not be able to on our own. Every note I play is Mexican music. This song is a celebration of the community who gave me the confidence to say that out loud, and it’s a call to support each other in embracing our true selves.” – Deerhoof’s Ed Rodriguez