Coco Shares Video For Single “One Time Villain”

Coco have released their second musical offering to date, “One Time Villain.” Alongside its official music video, the song emerges in slow, warm, and glowing. Sleepy vocals radiate over loosely rattling rhythm and colorfully textured production, tumbling on with aplomb, unshakably cool.

Coco are an anonymous collective releasing music utterly contextless. Though imaginably recognizable, their names are not what these musicians care to share. Music is. Music alone. Coco’s approach implies protest to the rootless whir of constant content our modern mediascape encourages. The band humbly refers to their music as “a shout in the wind” and provides personal, direct-to-listener letters with each offering:

As we are confronted with what feels like endless time to spend with ourselves, our families, and our partners, it becomes more and more clear what in our lives feels frivolous and inessential; and inversely, what has long-lasting meaning.

We have the opportunity to ask ourselves what serves us, and what we can do to serve the world around us. It can be easy—and for some, necessary—to candy coat that which is bitter. And it can be painful to recognize what should have been let go of long ago. This song touches upon these themes—the narrator has a habit of allowing people into their life who sabotage their long term happiness and wellbeing.

How do we really want to be in the world and what changes do we need to make to lead us closer to that person?

This song fades in and fades out, always playing somewhere in the wide universe—we just rolled the tape on this three minute clip of the eternal rhythm. We hope this is a comfort to you, and a reminder to take care of yourselves and those you love.

Forever yours,

xo Coco