Charlie Martin, one half of the Austin duo Hovvdy, has released his debut solo album, Imaginary People. To mark the occasion, Martin has released a video for album stand-out “September.”

Playing with rootsy influences, Charlie Martin’s gentle Southern tone paints in the timeless tradition of an Arthur Russell or Jon Brion. “I’ve always found it therapeutic to weave fictional characters into songs, folding them into my own real or imaginary experiences. Usually, the character is someone I can help, or maybe they can help me — someone I empathize with and can learn from,” said Martin. “I want people to hear the songs and feel comforted or lifted up. That’s always my goal.”

“September is about commitment and staying on track. It takes a lot of courage to chase a dream,” he continues. “Sometimes you gotta pump yourself up.”

Imaginary People is out now via Grand Jury.

Charlie Martin is a Texan artist and producer. Six years ago, Charlie and collaborator Will Taylor combined likeminded batches of material to form the Austin-based project Hovvdy. During a year without touring, between sessions for the steady indie-pop band’s next album, Charlie reworked songs amassed over the years alongside new creations. A hand-hewn set of colorful tales, Imaginary People introduces a spacious, singer-songwriter format to Charlie’s celebrated pop compositions. Elegant piano lines and sturdy acoustic strums anchor the brilliantly determined solo debut. 
Welcoming and sympathetic, the collection of Imaginary People teems with a community of characters in daily scenes of compassion. There’s the reliable Madison, a childhood best friend, or the large-looming Mister Heavy, an ethical compass of sorts. Shouldering the weight of the world, he stands in for religion and other archetypal influences. Much like the vivid album artwork, Charlie’s moral allegories land somewhere between Richard Scarry and Steinbeck.  
Charlie says: “I’ve always found it therapeutic to weave fictional characters into songs, folding them into my own real or imaginary experiences. Usually, the character is someone I can help, or maybe they can help me —  someone I empathize with and can learn from. I want people to hear the songs and feel comforted or lifted up. That’s always my goal.”

The artist traveled to Mississippi, where he and his wife both have familial ties, to record on an 1870s Steinway grand piano at his mother-in-law’s house. Charlie says it’s “the first piano I ever really fell in love with.” A large room opened up the wistful melodies with engineer Evan Kaspar. 

Between trips to L.A. for work on the fourth Hovvdy LP, solo recording wrapped at Austin’s Estuary Recording. Streamlined arrangements allow for an earnest, unfiltered presentation of Imaginary People. The songs are reminders to stand firm and grounded. The exuberant rush of “September” sets an intention for a new chapter. In “Courage,” it is artistic fortification – “a song you made up / it takes courage / a poem / it takes courage.”

Photo Courtesy: Johnna Henry