Rising singer-songwriter Avi Kaplan today shared the official video for “I’m Only Getting Started,” a heartfelt message of self-reliance and rebirth that is featured on his critically acclaimed debut solo album, Floating On A Dream, recently released via Fantasy Records.
Discussing the new video, Avi stated, “The video concept was born from a meeting of the minds with one of my favorite collaborators, Bree Fish. I did the entire photo shoot for my album Floating On A Dream with her, as well as the music video for All Is Well (feat. Joy Williams), so it was amazing to work with her again. I had some ideas for the concept and set that she dug, and put her own spin on, and then she brought in that super cool vintage black and white vibe along with some really beautiful shots that came about during the shoot. I really wanted Floating On A Dream to have a vintage 70’s feel so I’m really happy we were able to accentuate that in this video. A huge thank you to the band, to the crew and of course to Bree!”
Produced by GRAMMY Award-winner Shooter Jennings, (Brandi Carlile, Tanya Tucker, American Aquarium) and mixed by Trina Shoemaker, (Brandi Carlile, Queens Of The Stone Age, Sheryl Crow,) Floating On A Dream is rendered in long shadows and moody high relief reflecting Kaplan’s Californian roots and fascination with the American West.
Country, blues, soul, tribal drums, and a touch of gospel underpins Floating On A Dream’s elemental acoustic driven rock, but at the core there is that voice. From a haunting falsetto to its deepest bass tones, Kaplan’s instrument is unlike anything else in modern music. While a few of these songs were penned shortly after Kaplan’s departure from Pentatonix in 2017; most were written specifically for this project. What ties them together is the richness and fluidity of his incredible vocal range.
Deepening a musical evolution that began with 2020’s, I’ll Get By EP and carried through last year’s single, “Song for the Thankful,” Floating On A Dream explores Kaplan’s myriad influences and broadens his artistry into thrilling new territory.
Photo Courtesy: Breanna Fish