Prolific Michigan producer Apollo Brown unveils the music video for “Kite Strings” off his newly released album This Must Be The Place, out now on Mello Music Group. This Must Be The Place is Apollo Brown’s first instrumental album in 8 years.  For the veteran beatmaker, the new album is a self-reflection in beat form over his 15-year career working with artists including Ghostface Killah, Danny Brown, Joell Ortiz, Roc Marciano, Stalley, Raheem DeVaughn, and many more.

A master of melancholic productions, Brown pairs cavernous drums and striking metallic hi-hats with spooky choral vocals and shimmering keys on “Kite Strings.” The result is dark and fantastical with glimmers of joy, an artful encapsulation of the fall that could double as the score to a Ray Bradbury adaptation. Directed by Uzair Ahmad, the spooky animated video moves between ultra-modern and alien worlds via flashes and streams of vibrant colors and psychedelic patterns, a pair of disembodied hands orchestrating the journey. It’s a visual metaphor for This Must Be the Place, where Brown sonically guides listeners to uncharted sonic territory.

Recorded over the past two years of the pandemic in his home studio Brown Study, Apollo Brown transposes the happiness he’s found in his career, family, and circle of friends into his new album, This Must Be The Place. Brown explains the meaning behind the title,  “It’s that peaceful place in your existence where you’ve always dreamt of being, the attainment of certain emotional, physical, and spiritual elements that make you whole, and being so comfortable with life, that you could sit on the edge of a cliff and fly a kite.”

Photo Courtesy: Jenny Risher