Stripped of any pretense of rock n’ roll escapism, Advertisement masterfully reimagine what guitar dominated music can accomplish. After the release of their lauded debut LP, American Advertisement, the PNW rock band have regrouped in LA with producer Gabe Wax (War on Drugs, Soccer Mommy) to bring listeners a short collection of new songs and remixes that have vital, immediate energy.
Its opening track “Here It Comes,” describes the anxious joy of hurtling towards some unknown future. Its title might be read as a coy hint from the band – this EP is the beginning of a much larger stylistic leap, one which has yet to make itself known. On “Here It Comes,” Advertisement cleverly reimagine their earlier song “Freedom,” transforming the sprawling krautrock ode into a polished pop freak out, channeling early Roxy Music and Typical System-era Total Control in equal parts. Today it comes with an accompanying video, directed by Philip Steiger (Sheer Mag, Girlpool, Jack White) and shot by Travis Waddell (Death Bells, Louis Vuitton, Lady Gaga), featuring Advertisement’s ominous giddy energy as they galavant from the streets of Los Angeles to a gyrocopter on the beaches of Mexico.