In celebration of the launch of its new Chef’s Chicken Sandwiches, Panera is teaming up with NTWRK, the leading North American livestream shopping platform, for its first-ever Day of Craveable Drops – one full day featuring eight of the most craveable products from the most craveable creators, including Panera.
NTWRK tapped charismatic and food obsessed rapper/producer T-Pain (T-Pain’s School of Business, The Masked Singer/Monster) to host the full-day of drops, airing exclusively on the NTWRK app on May 4th. From art prints and apparel to collectibles and footwear, NTWRK’s Craveable Drops are a curated assortment of the world’s most hyped brands and products.
T-Pain collaborated with Panera to create a tentpole drop of the day, the Deliciously Luxe Drip Kit, an ultimate and premium kit of cozy essentials that are anything but basic. The set features heavyweight French Terry crew and athletic pants with T-Pain’s signature and is paired with custom T-Pain x Panera luxury headphones. NTWRK will be doing a drawing for the The Deliciously Luxe Drip Kit and winners will be notified during the May 4 episode drop at 3:30pm PT / 6:30PM ET. Winners will pay $1 plus standard shipping for the items – NTWRK drawing rules can be found here. This will be the culmination of NTWRK and Panera’s Day of Craveable Drops.
T-Pain talks the talk and walks the walk of “foodie” lifestyle. He recently co-starred and competed against Former Miss USA, Olivia Culpo, in a “Homestyle Challenge” Cooking showdown and has surged back into culture with a vengeance, making him the perfectly relevant host for the partnership. During the episode, T-Pain will be in conversation with NTWRK host Kylie Mar where they will show off the custom merch, take a bite of Panera’s new Chef’s Chicken Sandwiches, discuss how to match outfits with food, and more. Panera recently unveiled its new, expertly crafted Chef’s Chicken Sandwiches this spring. To satisfy every craving, Panera has created both the “Signature Take” and the “Spicy Take” – designed to deliver a chef’s kiss with each bite.
“I can’t wait to celebrate this new chicken sandwich from Panera with these exclusive drops and gold chalice on NTWRK,” T-Pain said. “The perfect pairing for the perfect meal.”
A delicious sandwich deserves the perfect beverage, so T-Pain also teamed up with Panera to create a one-of-a-kind gold chalice, a nod to the company’s recently launched Unlimited Sip Club, making Panera the first-ever national restaurant company to offer an unlimited beverage subscription for all self-serve beverages. For $10.99 per month (plus tax), guests can enjoy one beverage every two hours (including free refills) of the entire Panera portfolio of self-serve beverages, including hot and iced coffee, hot and iced teas, lemonades, fountain beverages and Panera’s newly launched Charged Lemonades.
The 24 karat gold plated T-Pain x Panera chalice designed by celebrity jeweler Greg Yuna dropped exclusively on the NTWRK app on April 21 to one lucky winner. With a value of $3,000 and dimensions of 7 3⁄4 x 3 1⁄2 inches, the chalice features hand-set stones and laser etched embellishments. Additionally, the first 1,000 people who entered the drawing received a free 3-month membership to Panera’s Unlimited Sip Club, courtesy of Panera.
For complete Unlimited Sip Club and Give-away details, visit: https://www.panerabread.com/en-us/mypanera/subscription/NTWRK.html
Photo Courtesy: Rious Photography