Brooklyn, New York group Birch premiere the first video from their forthcoming debut today via PopMatters. The clip for the incredibly contagious first single “Halfway” is available to watch and share HERE. (Direct YouTube HERE.)

Birch is the project of singer/songwriter Michelle Birsky. The band, which includes Mat Towles on bass and Emma Munger on guitar blends elements of rock, pop, singer/songwriter, and electronica, never quite settling on one genre. With ambient electronic instrumentation, lush vocal looping, and unconventional song form, Birch seeks to create a unique, contemporary sound while maintaining the strength and significance of traditional songwriting.
Birch’s four-song debut, Halfway will be available for download on August 28.