Lowell Offers Up Soulful “Lemonade”

Lowell has experienced an entire career’s worth of music industry ups-and-downs in an astonishingly short period of time. Her journey from dropping out of college and working as a stripper to finding her footing as the go-to songwriter for platinum selling pop stars will be fodder for an incredible book one day, but freshly earned double platinum (“Not A Love Song” by Bülow) and gold (“Selfish” by Madison Beer) certified plaques and a new solo album on the way, Lowell’s in no rush to write her story. It’s only just beginning. And if she’s learned anything from the last decade, it’s that when life hands you lemons…
Los Angeles/Toronto based singer-songwriter Lowell releases “Lemonade, a modern piano ballad that pulls as much inspiration from ‘70s singer-songwriters likCarole King and Randy Newman as it does Frank Ocean and Lana Del Rey. The new stripped-back single about toxic positivity feels timeless, like it was pulled out of a collective memory, but with a big F-bomb in the hook and a prominent Migos-esque triplet flow in the pre-chorus, it couldn’t be more contemporary. Pivoting from the pop world where she has found great success recently, Lowell chose to present these songs how they were written, in their most essential state and most simple essence.

After leaving stripping and escaping a manipulative manager, Lowell was tapped by producer Martin Terefe to create her debut EP featuring collaborations with members of Coldplay, A-Ha and Mew. The EP caught the attention of indie label Arts & Crafts, who released her 2014 debut which prominently addressed her feminist politics and time spent as a sex worker. Critically adored, but commercially under-appreciated, she put her solo career on hold and moved to LA to focus on songwriting where she quickly began working with ascendent pop artists like Hailee Steinfeld, JoJo, Demi Lovato, Lennon Stella and Charlie Puth. 
Continuing her multidisciplinary artistic trajectory, Lowell co-wrote Bloodthirsty, a 2020 Canadian horror feature film about a young vegan indie singer, who finds herself turning into a werewolf under the pressure of recording her anticipated second album. The film features several new songs, including “Lemonade”. It was accepted into Frontieres at Cannes and will premiere at both Fantastic Fest in Austin TX (the US’s biggest genre fest) and Fantasia in Montreal (only 10 films accepted world wide). 
“Lemonade” is the first single from an album that’s due in early 2021.