17-year-old Chicago bedroom-pop artist Brye burst onto the scene with her sweet viral hit “LEMONS”, and today she turns sour in her latest single/video “Apocalypse”. With daylight savings time and cold weather rapidly approaching, pandemic depression is about to collide with seasonal depression. Brye’s fiery, angst-ridden track fiercely calls attention to the mental health crisis during quarantine and the pending election as she pleads, “my formative years are wasted even if the president won’t face it”.
Brye sings, writes, records, and produces everything herself with a special ability to capture and translate the struggles of everyday teenagers through her genuinely vulnerable lyrics and natural bedroom-pop sensibility. Her highly relatable lyrics about bullying connected strongly with fans on Tik Tok who have consistently created 300 thousand videos & counting. Following this success, she released beat-driven pop single “Letter To Blueberry” and collaborated with UK indie-pop artist Cavetown on a striking new version of her viral hit “LEMONS”. An outspoken mental health and anti-bullying advocate, Brye bravely shared her “2019 Journey” video with the hope that it will let others struggling with anxiety or disordered eating understand that they are not alone.