Kerchief shares video for "Jack London"

While Kerchief’s LP Machines and Animals bears no title track, the sophomore single “Jack London” lends a fitting summary of the entire 11-song debut.
Formerly of the indie band Vanity Theft, Brittany Hill cuts through with a poetically relatable and compelling edge. A dynamic composition tensely contained by its recurrent low-end hypnosis with a cumulating burst from a boundless wall of sound set the perfect tone, tying an underlying story of a creative person’s journey from angst to ease. Distinguished drum patterns contributed by producer Matty Amendola, alongside Hill’s experimental melodic guitar arrangements, will have audiophiles hitting the repeat button while satisfying the first-time listener with its engaging hook.
The accompanying music video directed by Andy Strohl, premieres on OUT Magazine. Kerchief’s sound, previously characterized as “fortified by straightforward lyrics that still leave spaces for a listener’s imagination” (June Tunes Digest), intuited the intention behind the cinematically produced video. Unexpected twists and turns with unprecedented artful attention won’t be allowed to go unnoticed.