Today Is The Day Shares the video for its new single “Secret Police,” as the band prepares to unveil its fourteenth official studio LP, Never Give In (SuperNova Records), with an expected releases date of October 3, 2025.

Never Give In marks the first chapter of a two-part concept, conceived and created as one massive body of music and then methodically orchestrated into two albums. These songs merge elements of many eras and lineups of the band’s wide lineage while infusing elements never previously heard in Today Is The Day’s music, as cinematic and psychedelic motifs shroud the hard-driving metallic core of these ten immersive songs. Dismal and dystopian themes fuel the downtrodden, now antagonistic toward the powers that be, trudging through the quagmire of life in hopes of a triumphant outcome.

Never Give In was written by Steve Austin who handles guitar, vocals, electronics, and Moog Sub37, with touring members Colin Frecknall on drums/percussion and Tom Jack on bass. Several guests are also featured on several tracks. “Psychic Wound” sees Aaron Polk performing drums, and “Secret Police” sees Mac Gollehon (live/session brass for David Bowie, Onyx, Blondie, Héctor Lavoe) performing trumpet and trombone, and David Brenner (Gridfailure) supplying synth and background vocals, in addition to creating the video for the song. The album was recorded, mixed, mastered, and completed with artwork/art direction and videos all by Steve Austin at Austin Enterprise Recording & Mastering in Orland, Maine.

With “Secret Police,” Austin states, “‘Secret Police’ is when you have nothing to believe in, nothing left to give, pain from hunger, and realizing that everything you’ve been told is a lie. Living day-to-day and just hoping things will change. ‘The Machine is out of control.’ It was an honor having Mac Gollehon, who has played with David Bowie and thousands of others, on trumpet/trombone, and my brother Dave Brenner of Gridfailure on additional vocals and keys.”

On the song’s video, he continues, “A lot of the live footage for the video was shot by my son, Hank Austin, during our 2025 Summer Tour with Bunuel. Dave Brenner’s psychedelic, nightmarish, dreamlike style of editing fits perfectly with the song. I’m psyched to share it with everybody!”

Today Is The Day has been announced as one of the bands on Primitive Man’s upcoming American Observance Tour MMXXV, joining the tour from December 1st through 12th across the Western US. Tickets are on sale HERE. Additional dates surrounding the trek and additional tour dates for this year and early 2026 are to be expected.

TODAY IS THE DAY w/ Primitive Man, Otay:Onii, Guiltless:

12/01/2025 Lodge Room – Los Angeles, CA
12/02/2025 Brick By Brick – San Diego, CA
12/03/2025 House Of Blues (Parish) – Anaheim, CA
12/04/2025 The Rebel Lounge – Phoenix, AZ
12/05/2025 Launchpad – Albuquerque, NM
w/ Primitive Man, God is War:
12/07/2025 The Record Bar – Kansas City, MO
w/ Primitive Man, Buffalo Nichols, God is War:
12/08/2025 Club Dada – Dallas, TX
12/09/2025 Empire Control Room – Austin, TX
12/10/2025 Gasa Gasa – New Orleans, LA
12/12/2025 The Conduit – Orlando, FL