“Pain And Frustration” is the psychedelic new song from Today Is The Day, which arrives through an equally mind-altering new video. The song marks the third single to drop ahead of the band’s anxiously awaited fourteenth official studio LP, Never Give In (SuperNova Records), nearing October 3rd release.

Never Give In marks the first chapter of a two-part concept, conceived and created as one massive body of music and then methodically orchestrated into two albums. These songs merge elements of many eras and lineups of the band’s wide lineage while infusing elements never previously heard in Today Is The Day’s music, as cinematic and psychedelic motifs shroud the hard-driving metallic core of these ten immersive songs. Dismal and dystopian themes fuel the downtrodden, now antagonistic toward the powers that be, trudging through the quagmire of life in hopes of a triumphant outcome.

Never Give In was written by Steve Austin who handles guitar, vocals, electronics, and Moog Sub37, with touring members Colin Frecknall on drums/percussion and Tom Jack on bass. Several guests are also featured on several tracks. “Psychic Wound” sees Aaron Polk performing drums, and “Secret Police” sees Mac Gollehon (live/session brass for David Bowie, Onyx, Blondie, Héctor Lavoe) performing trumpet and trombone, and David Brenner (Gridfailure) supplying synth and background vocals, in addition to creating the video for the song. The album was recorded, mixed, mastered, and completed with artwork/art direction and videos all by Steve Austin at Austin Enterprise Recording & Mastering in Orland, Maine.

The video for “Pain And Frustration” was created by David Hall. Alongside its release, Austin writes, “I am psyched about David Hall’s new video for ‘Pain And Frustration.’ Dave has made a ton of really sick videos and films for Today Is The Day. He went all out at making this wild video. Dave’s a true original and his psychedelic horror touch fits perfectly with the song. It’s an honor to have him create this crazy, wild ride.”

The sister album to Never Give In will be released in the first half of 2026. Additionally, Steve Austin supplies guitar and vocals to five of the fifteen songs on Gridfailure’s Sixth Mass-Extinction Skulduggery III album which arrives October 3rd, the same day as Never Give In. Austin will also soon be unveiling the first official music from his upcoming debut country album.

Today Is The Day has also been announced as one of the bands on Primitive Man’s upcoming American Observance Tour MMXXV, joining the tour from December 1st through 12th across the Western US. Tickets are on sale HERE. Additional dates surrounding the trek and additional tour dates for this year and early 2026 are to be expected.

TODAY IS THE DAY w/ Primitive Man, Otay:Onii, Guiltless:

12/01/2025 Lodge Room – Los Angeles, CA

12/02/2025 Brick By Brick – San Diego, CA

12/03/2025 House Of Blues (Parish) – Anaheim, CA

12/04/2025 The Rebel Lounge – Phoenix, AZ

12/05/2025 Launchpad – Albuquerque, NM

w/ Primitive Man, God is War:

12/07/2025 The Record Bar – Kansas City, MO

w/ Primitive Man, Buffalo Nichols, God is War:

12/08/2025 Club Dada – Dallas, TX

12/09/2025 Empire Control Room – Austin, TX

12/10/2025 Gasa Gasa – New Orleans, LA

12/12/2025 The Conduit – Orlando, FL