For years now Haley Blais has organically grown an online community and reputation for her witty commentary and self-deprecating, self-loving balladry sung out in operatic crescendos. Her powerful voice and astounding knack for melodic detail flourished on her breakout 2020 debut full-length Below The Salt which garnered millions of streams worldwide and critical acclaim.

Haley expertly puts into song so much of what humans are feeling, turning out song after song of unforgettable and defiant scream-into-your-pillow bedroom anthems. Today she’s shared her new single and video “Coolest f*cking b*tch in town” just ahead of embarking on her full North American tour with Peach Pit this weekend.

Of the single, Haley comments, “I’ve never been the ‘coolest f*cking b*tch in town’ but I’ve told myself I was. It’s this pathetically triumphant paradox, no one can really crown themselves the coolest. But at the times you’re the most pitifully lonely you have these flashes of being the most pitifully cocky, where you have to hide your pain from yourself by rocking out, looking yourself in the eye and convincing yourself you’re a high roller, you’re the homecoming queen, you’re the coolest b*tch alive. What a sad prize! But you can make it feel like a prize if you lie hard enough. People are scared of being uncool… it’s a very honest naked moment. I once heard “the only true currency there is in this bankrupt world is what you share with someone else when you’re uncool.” I wanted to make a song that was a big victorious lie. This song’s about that last death rattle right before that honest moment, one last gasp of air, one last push to be the coolest f*cking b*tch in town before it all falls apart.”

Photo Courtesy: Jordyn Taylor-Robins