Legendary post-punk musician, artist, and filmmaker Gina Birch has shared the title track from her debut solo album, I Play My Bass Loud (Third Man Records), out on Friday, February 24, 2023. Pre-orders are available now. “I Play My Bass Loud” is directed by Vice Cooler (who is also a multi-talented musician and performer himself), with concept and choreography by Brontez Purnell.

“Vice asked his long-term friend writer, dancer, and choreographer, Oakland-based Brontez Purnell, to be the central character of the video,” explains Birch. “There are five women bass players performing in the video, Emily Elhaj (Angel Olsen), Hazel Rigby (TBHQ), Mikki Itzigsohn (Small Wigs), Staz Lindes (The Paranoyds), and myself. We shot the video in L.A. so the bass players in the video are not primarily the ones on the track apart from Emily Elhaj who plays bass with Angel Olson and Gina B. The song is a celebration of bass guitar as a voice, simple or layered, pounding or dancing, or everything at once. A celebration of a shout, a yell from the window, and the I am Here, of a woman’s creativity on the bass guitar. I play my bass, my bass my bass my bass, I play my bass loud.”

The album was announced in November of last year with the propulsive first single, “Wish I Was You.” The track – co-written and co-produced by the legendary Youth and featuring guitar by longtime fan Thurston Moore – was also joined by an official music video, directed by Gina’s filmmaker daughter Honey Birch and streaming now on YouTube.

This year will see Birch celebrate I Play My Bass Loud with an eagerly anticipated UK/Ireland headline tour, getting underway March 21 at Brighton’s Hope and Ruin. Additional dates will be announced soon.

MARCH 2023

21 – Brighton, UK – The Hope and Ruin

22 – London, UK – Oslo

24 – Glasgow, UK – The Hug and Pint

25 – Dublin, Ireland – Whelan’s

27 – Leeds, UK – Brudenell Social Club