Cameron Forbes exudes authenticity thanks to a combination of buttery vocals, feather-lite melodies and lyrics that reflect his compassionate soul. Today, he shares his new single and video for “If I Was White,” in conjunction with, and celebration of, Juneteenth. The track from the Chicago-raised, Los Angeles-based singer & hit songwriter (Tyga, Carrie Underwood, Sean Kingston, G-Eazy, more) is a powerful example of how he fearlessly reaches across genres, traversing pop, R&B and neo-soul with his penchant for crafting catchy songs on full display. “If I Was White” was written from a place of frustration, anger and the deep sadness for his Black and Brown sisters and brothers whose lives were taken because of police brutality and systemic policies that have worn down communities of color over hundreds of years.
“After the killings of George Floyd and Breonna Taylor and the chain of events leading up to the Capitol riots, it sparked something in me and I felt it was my duty as an artist to speak on what’s happening,” notes Forbes. “My intention with the song is to have continued conversations around learning how to be more compassionate to each other. And I hope that the song honors the voiceless, and the ancestors who aren’t here to grieve and share their own pain.” The Thibaud Goarin-directed video for “If I Was White” also honors the lives of Black and Brown women and men whose lives were and continue to be unjustly taken by police violence. In it, we follow Forbes as he experiences his own death and transitions to the other side, becoming an ancestor in this beautifully painful home-going.
Forbes, his co-writers and his label, things we like, will be donating a portion of all proceeds from “If I Was White” to Mother’s Against Police Brutality and Campaign Zero.
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