Rituals Of Mine just shared the video for the title track of their album. Vocalist Terra Lopez best describes the experience:
“We wanted to create a video that truly showcases the raw, pure, uninhibited elements that is our live show. Performing is such therapy for me and we wanted to capture that – me in a room, screaming and singing which has always been my way of dealing with pain. It was important to us to introduce our live show’s passion and intensity and I think we scratched the surface here with that. This video shows the pain, the manic energy, the cathartic elements of our music and how it resonates with me on stage. We decided to do something a bit different, by blending live vocals (recorded on set) along with the recorded vocals to create a surreal realm that takes you outside your traditional music video lip sync. Working with French Press Films in Oakland, CA was such an incredible experience because they get our music and our vision and always work so diligently to create work that represents Rituals. We want viewers to feel this when they watch it.”