The Weeknd has released the highly anticipated video for his recent summer hit “Often.” The single, which upon release immediately shot to the #1 spot on the Billboard Twitter Real-Time Chart, currently sits in the top 10 on multiple iTunes R&B charts around the world and saw a fury of spins via Soundcloud where it’s reached nearly 10 million hits since being released at the end of June.
Moreover, it’s currently the #1 “Most  Added” at both Rhythmic and Urban radio formats. “Often” has been lauded by the likes of MTV, Stereogum, Revolt, Buzzfeed, Hypetrak and more and is just a taste of what’s to come.
Directed by Sam Pilling, the video takes place in a surreal hotel environment profiling an after party that never ends. Check out the video HERE.
The Weeknd is also back on the road this fall for five exclusive shows. Joined by ScHoolboy Q and Jhené Aiko, the alternative R&B trend-setter has readied his most immersive and inventive production yet. The run, which saw many of the dates sell out within an hour of the on-sale, begins September 19 at Barclays Center in New York. A very limited amount of tickets are still available through the Live Nation Mobile APP and www.livenation.com.
9/19 New York, NY Barclays Center – SOLD
9/21 Toronto, CA Molson Amphitheater
10/9 Los Angeles, CA The Hollywood Bowl – SOLD OUT
10/10 San Francisco, CA The Bill Graham Civic Center – SOLD OUT
10/11 San Francisco, CA The Bill Graham Civic Center