Rapper, producer & Migos frontman, Quavo, is teaming up with athlete-owned apparel brand, Legends, for a new merch drop. The collection – NAWF Legends – will launch exclusively on premier livestream shopping app NTWRK for 48 hours before becoming available on Legend’s website (Legends.com).
The collection launch will also coincide with Quavo’s annual celebrity flag football game “Huncho Day” on April 30th at The Fan Controlled Football Venue at Pullman Yards in Atlanta, GA. Participants include former and active NFL players, as well as Quavo and other musicians, who will wear pieces from NAWF Legends on the field to celebrate the drop and pay respect to the reason it was created. Proceeds from the event will be donated to the Quavo Cares Foundation, this year benefitting the Tender Foundation, which provides a safety net for single mothers living on the margins in Atlanta.
Sports have played an integral role in Quavo’s life; he played both basketball and football at Berkmar High School in North Atlanta, excelling as an all-state quarterback on the football field. The collection pays homage to North Atlanta, or the NAWF as he calls it, and is inspired by his days as an athlete.
“When Quavo came on as an investor in Legends, he knew he wanted to collaborate on a one-of-a-kind collection that would celebrate the place and culture he grew up in,” said Scott Hochstadt, Legends Founder and Chief Creative Officer. “We’re honored to bring his vision to life and support his continuous pursuit of giving back to North Atlanta.”
Included in the assortment is a mesh tech jersey and short, designed specifically for NAWF Legends, as well as Legends’ signature Aviation Tee, Luka and Cambo Shorts, updated with Quavo and Legends collaborative designs. Performance properties can be found in the fabrics, while the prints play to his artistic side & psychedelic style.
“Quavo and this collection epitomizes what Legends is all about; merging the worlds of sport and culture as well as performance and lifestyle,” said Lauren Jones, Legends VP of Design. “Quavo’s innovative eye brought unique designs and style to the clothes, which we paired with performance technology to elevate each piece.”
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