Born Ruffians launch their U.S. tour today in support of their new album RUFF and to mark the occasion they share their new video for “(Eat Sh*t) We Did It”.

Guitarist and vocalist Luke Lalonde says, “The song is very reactionary to something kind of shitty happening and the feeling of getting over it. It doesn’t have to be triumph, sometimes you just want to celebrate your ability to continue on in the face of any adversity. I think telling people to “eat shit” is a really obnoxious thing. It’s something you feel more than you actually say out loud. The song was always meant to be a bit funny. I think the video reflects the weird and funny nature of the song.” Director Roger Galvez says of the video, “We really focused on the “eat sh*t” part. The senseless and detached destruction of a basement party by a group of brainless guests seemed fitting for a song that expresses resentment and triumph over the unavoidable obstacles involved in “making it,” whatever that means to the viewer. A “f*ck yeah” sort of thing.”
Noisey premiered the video writing, “For some, the best part about victory is the sense of accomplishment you feel at proving to yourself that you’ve achieved something. For others the best part is rubbing that victory into the face of everyone who came in under you. Born Ruffians’ new video for “(Eat Sh*t) We Did It” leans towards the latter option, as the band throws a sloppy party for themselves complete with gluttony, homemade banners, and one finger salutes.”
RUFF is an exploration into self and aesthetics. It’s a collection of scrubbed raw anthems that are defiantly optimistic, imaginatively arranged, and performed with a sense of bloodlust. In contrast to previous records from this Canada-based quartet, RUFF is simultaneously a return to form and a departure from convention. It is at once a culmination and a disassembly of the band’s history and dynamics.  Jeff McMurrich (Jennifer Castle, The Constantines, Fucked Up) recorded RUFF in just three weeks in Toronto. The band’s trusted friend Rusty Santos (Animal Collective, Eric Copeland, Owen Pallett) – who produced their acclaimed album, Red, Yellow& Blue, and its follow up, Say It – mixed RUFF in New York
Over four albums, Born Ruffians have developed a signature aesthetic that encompasses tightly wound, trapezoidal songs frothing over with hooks and wryly-cathartic lyrics. The group has garnered favorable comparisons to such quirky pop infiltrators as the Talking Heads, The Pixies and The Strokes. Onstage, the band is arousing and assaulting, coming off somewhere between a riot and a soul revue. Born Ruffians are Luke Lalonde (guitar/vocals), Mitch Derosier (bass), Andy Lloyd (guitar/keyboard) and Adam Hindle (drums).
RUFF stands as a poignant marriage of form, content and process that is without a doubt Born Ruffians’ most focused and mature work to date. The record was released October 2nd on Yep Roc worldwide ex-Canada.
Born Ruffians U.S. tour kicks off today in Burlington, VT. Tour dates are as follows:
Oct 27 Burlington, VT @ Signal Kitchen*
Oct 28 New York, NY @ Bowery Ballroom*
Oct 29 Cambridge, MA @ The Sinclair*
Oct 30 Northampton, MA @ Pearl Street Nightclub*
Nov 02 Philadelphia, PA @ Johnny Brenda’s*
Nov 03 Washington, DC @ Rock & Roll Hotel*
Nov 04 Carrboro, NC @ Cat’s Cradle Backroom*
Nov 06 Atlanta, GA @ Aisle 5*
Nov 07 Baton Rouge, LA @ Spanish Moon*
Nov 08 Houston, TX @ Studio at Warehouse Live*
Nov 09 Dallas, TX @ Club Dada*
Nov 10 Austin, TX @ The Sidewinder*
Nov 12 Phoenix, AZ @ Valley Bar*
Nov 13 San Diego, CA @ Soda Bar*
Nov 14 Los Angeles, CA @ Teragram Ballroom*
Nov 15 San Francisco, CA @ Slim’s*
Nov 17 Portland, OR @ Mississippi Studios*
Nov 18 Seattle, WA @ Barboza*
Nov 19 Nanaimo, BC @ The Cambie Pub*
Nov 20 Victoria, BC @ Sugar Nightclub*
Nov 21 Vancouver, BC @ The Imperial Theatre*
Nov 23 Nelson, BC @ Spiritbar*
Nov 26 Calgary, AB @ SAIT’s Gateway*
Nov 27 Edmonton, AB @ Starlite Room*
Nov 28 Saskatoon, SK – Amigo’s*
Nov 29 Winnipeg, MB @ Park Theatre*
Nov 30 Minneapolis, MN @ 7th St Entry*
Dec 01 Chicago, IL @ Lincoln Hall*
Dec 02 Ferndale, MI @ The Loving Touch*
Dec 03 Windsor, ON @ Olde Walkerville Theatre
Dec 10 Toronto, ON @ Silver Dollar
Dec 11 Toronto, ON @ Lee’s Palace
Dec 12 Toronto, ON @ Opera House
*w/ Young Rival