From behind the bandana swept carefully under his signature L.A. cap, $atori Zoom is shrouded in the mystery and intrigue that comes with an artist on a rapid rise. As you peel back the layers on the West Coast hitmaker, it becomes apparent that you have unearthed a hidden gem treasured by his cult-like following. His viral knockout “BUSTER” (which currently sits at seventy million streams on Spotify and seventeen million views on YouTube) encapsulates the hypnotic allure of $atori’s core-shaking beats and unapologetic lyricism. While this ethos serves as the foundation of his work, he hardly confines his imagination to a singular style. By approaching his art from a state of catharsis, his sound becomes as colorful as his daily range of emotions. While music began as a hobby for $atori in 2017, it escalated into his life’s calling in just two short years. A steady output of gripping singles eventually gave way to his 2022 full-length ATTICA!“

Today $atori Zoom returns with a blazing new single “TYSON.”  Swirling samples and heart-pounding vocals highlight Zoom as he continues to be an artist quickly becoming unstoppable.  “TYSON is a return to form for me musically.. kinda going back to my roots on this one,” Zoom says. “There was a lot of energy in the room when making it. I knew this wasn’t just a club banger, but one with some knockout power behind it. Shooting the video was a vivid experience since it was the first time I got behind the wheel of an old El Camino. It was really fun to drive. As far as the video, I definitely wanted to make something conceptual instead of the average performance scenes. I love how it all turned out. Overall, I just wanted to make a fun song with some aggressive undertones.”