Middle Kids today released the third single “Cellophane (Brain)” from their hotly anticipated second album, Today We’re The Greatest. Premiered earlier today by Zane Lowe on Apple Music 1. Today We’re The Greatest will be released March 19, 2021. You can pre-order it HERE.

Multi-instrumentalist Tim Fitz had this to say about “Cellophane (Brain)”: “This feels like a move towards a bold and honest sound. When we were recording, we were asking ‘what is the emotion of this sound’ instead of ‘is this a cool sound’? A guitar wailing and breaking up in the distance is emotional because it sounds like an emotion that we’ve all felt.”

Lyrically the song explores a darker and more vulnerable side of the band’s songwriting. Lead singer/songwriter Hannah Joy explains the meaning behind the song:
“I remember making a diorama in primary school for an under-the-ocean scene using cellophane. I loved the way cellophane looked but I hated the way it crunched and creased in my hands. It’s one of those weird things you remember sometimes… I’m not even sure if cellophane is an exact metaphor for my mind it feels connected to the song for me. When I consciously started taking note of what was going on in my brain it was usually ANXIOUS and NEGATIVE. If my mind is a minefield of fear and sadness, nothing else can shift my overall sense of myself. But to change one’s thinking is incredibly hard. It’s an inner journey with little extrinsic reward or accountability.”