Purest Form Drop Video For New Single “Burn”

Word of Purest Form’s wildly addictive debut self-titled EP and unforgettable live experience has spread like wildfire since emerging earlier this year. The LA trio of programmer, guitarist Madison Woodward (Fury, Object of Affection), bassist Riley Joyner (Pocketknife), and vocalist Story Beeson (Choking on Ash, Vacant Future) have quickly earned a dedicated fanbase and high acclaim. 

Purest Form is here to set you free. They bolt together heavy metal and EBM (electronic body music) for a modern industrial sound that combines the cathartic freedom found both on club dance floors and in sweaty mosh pits. The band have unveiled their searing new single “Burn” with video directed by Jeremy Stith (Fury). Of the track, Beeson comments, “We have a burning fantasy to set fire to a complacent retroactive society. Start new. Start present. See things for what they are and destroy corrupt and evil monoliths of war.”

Beeson’s lyrics, with themes of the apocalypse and societal decay, also complemented Woodward’s cataclysmic vision; she was inspired by early experiments in industrial music that involved sampling the sound of factory machinery, power tools, and even rocks being thrown down staircases. “Purest Form is an amalgamation of everything we love,” Woodward tells, “without being a facsimile of anything specific.”

Photo Courtesy: Kris Kirk